About This Project

The origin of “diana does” began in my early days at Rutgers University. My “netID”, which was used from everything to checking out library books to printing, was “dianado”, a shortened version of my name that was generated by the Rutgers algorithm. It jump-started my thinking about my process as a designer. “What does Diana do?” Diana does design, typography, and branding. The “diana does” branding is flexible, as it is both capable of standing alone and pairing with each facet of what I do.